'Sanchar Shakti' was rolled out on a Public-Private-People partnership model. Financial support was provided by Universal Service Obligation Fund (USOF) through underlying subsidy agreements that subsidised the content development on mVAS, training or handholding and VAS information dissemination by the service provider. Four Agreements were signed between USOF and service providers in the service area of Pune (Maharashtra), Uttrakhand, Ajmer (Rajasthan) and Srikakulam, East Godavari and Vishakhapatnam (Andhra Pradesh).
The NGO partner of the service provider selected, educated and spread the awareness among the beneficiaries. M/s Bharti Hexacom Limited (BHL) in Rajasthan and M/s Reuters Market Light Information Services Private Limited were the service providers in the remaining pilot projects under Sanchar Shakti. The targeted beneficiaries were actively involved by the service providers in the developing the VAS package, customised and localised to their needs via assessing the needs or preference of the each individual.