1. Data Collection

The following types of data are collected through the application:

• Personal Information:
• Name
• Contact Number (Phone)
• Ministry/Department (for Government Users)
• Tree-Planting Data:
• Geolocation (GPS coordinates of the planted trees)
• Images of the planted trees
• Progress updates (e.g., health and growth status of trees, image updates every 30 days)
• Date and time of tree-planting activity

The application does not collect sensitive personally identifiable information, such as ID numbers or financial details.

2. Data Use

The collected data is used for the following purposes:

• Tree Monitoring and Environmental Impact Assessment: To track and verify the progress of planted trees and assess the environmental impact for carbon credit generation.
• User Engagement and Recognition: To encourage user participation and provide recognition to those who contribute significantly to the initiative.
• Report Generation: To generate periodic reports on the growth and health of trees, which are shared with relevant stakeholders.

The data is not used for any commercial purposes and is strictly used to fulfill the objectives of the "Ek Ped Maa K Naam" campaign.

3. Data Sharing

The "Ek Ped Maa K Naam" application does not share personal data with any third-party entities, except in the following circumstances:

• With government agencies for environmental reporting and policy planning.
• With research organizations for studying the environmental impact of the campaign.

All shared data will be anonymized wherever possible, and any sharing will be done in compliance with data protection regulations.

4. Data Deletion

Users can request the deletion of their data by contacting the support team at the provided email address. Upon request, personal information and images will be permanently deleted within 30 business days.

5. Permissions

The app requires the following permissions:

• Camera Access: To capture images of planted trees.
• Location Access: To geotag the locations of the planted trees.
• Storage Access: To save and retrieve images and updates.

These permissions are only used to fulfil the core functionality of the application and are not used for any other purposes.

6. Data Retention

The collected data will be retained for the duration of the campaign or until the purpose for which the data was collected has been fulfilled. Users can request data deletion at any point. However, anonymized data for research and environmental impact reporting may be retained indefinitely.

7. Data Security

The "Ek Ped Maa K Naam" application takes data security seriously and employs the following measures:

• Data Encryption: All personal data and images are encrypted during transmission and at rest.
• Access Controls: Only authorized personnel have access to the stored data.
• Regular Security Audits: Regular audits are conducted to identify and address any security vulnerabilities.

8. Contact Information

For any questions or concerns regarding this privacy policy, or to request data deletion, please contact:

• Email: connect-usof-dot[at]gov[dot]in
• Phone: +011-23372162